As a seasoned expert in luxury brand marketing with over 15 years of experience in the beauty and cosmetics industry, I have honed a deep understanding of the premium and luxury market. Throughout my career, I’ve developed strong business acumen and a proven ability to drive growth through tailored marketing strategies.

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Having worked at one of the largest retailers, Douglas, I managed the strategy and coordination of marketing activities for a wide range of beauty brands, both online and in-store. I led successful campaigns across various product categories, including fragrance, makeup, and skincare, working with over 900 brands. My team and I executed more than 4,500 campaigns annually, contributing to significant business growth and brand innovation. Our solutions have been implemented in 10 European markets.

Specializing in luxury brand marketing, I create tailored, results-driven strategies that resonate with high-end consumers. I excel at leveraging insights into consumer behavior, market trends, and digital marketing to develop impactful campaigns that elevate brand positioning and increase sales in the competitive luxury beauty sector.

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My career began in journalism, where I worked as a journalist and researcher for leading publishing houses and the TVN Warner Bros. Discovery network.

I continue to share my expertise by regularly publishing content in industry magazines and speaking at industry conferences.

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With over 11,000 LinkedIn followers and growing, I am dedicated to connecting with professionals and sharing valuable insights on luxury branding, cosmetics marketing, and customer experience.